e-liquid facts

Totally Wicked E Liquid 'The World's Premier E Liquid'

When electronic cigarettes first came onto the market, buying e-liquid was a bit of a hit and miss affair. Most people didn't know what was in it, and with most early fluids coming predominantly from China, many people were concerned. How could we be sure the levels of nicotine were 100% accurate, that fluid was safe and quality was maintained and improved when necessary - and the packaging was frightening?

Totally Wicked from the outset aimed to be a source of e-liquid that was of the highest quality and as an absolute fundamental - safe!  We did a lot of trialing, contacted many different manufacturers, until we were happy we had found a company that could match our specific requirements. This meant we knew the manufacturers, we knew where the e-liquid came from and we could state that our e-liquid was the best and really know it to be the case. We sent the e- liquid to UK laboratories for random testing, and we were the first company to have our e-liquid CHiP compliant; these are EU rules, regulations and standards for consumer protection. We have the respective pages on the websites where you can see the Lab Reports and find out more about the main ingredients of e-liquid, such as Nicotine and Propylene Glycol.

To get this right took time, but at Totally Wicked we aim to be the best, and so we didn't cut any corners or take short cuts.

Our aim has always been to produce the best quality premium e-liquid in the world.

Because we took our time, the original Red Label e-liquid, which we launched in June of 2008, only had a very limited flavour range, especially compared to our current range.

We have worked steadily to extend the range, sourcing different ways to add spice and flavours to the e-liquids, and we have a large variety of sizes too. You can start with a taster or holiday size of 5mls, but we also have 10ml and the larger 30ml bottles. There are multipack offers where you can buy several different flavours at a discounted price, and we now offer much larger larger bottles in  250ml and 500mls volumes. 

The Evolution of Totally Wicked e-liquid a potted history of our e-liquids.

The original Red Label that was developed in 2008, is still our best selling line, with plenty of flavours to chose from and bottle sizes for every need and pocket.

After the Red Label the search was on for an e-liquid with a more refined flavour that was made in the EU. Luckily TW didn't have to look far, as we found a quirky manufacturer in Wales called Decadent Vapours they were making e-liquid that used all UK pharmaceutical grade ingredients, and tasted wonderful. Some flavours are an acquired taste like the roast chicken or roast beef, but this range is very popular.

By this time late 2009 early 2010 Totally Wicked offered a great range of pre-mixed e-liquids to its dedicated customers, but a new trend was emerging, and a new desire from customers to be able to mix their own e-liquid was becoming evident. This brought about the advent of Totally Wicked's Platinum Ice 54mg - mixing juice, the purest e-liquid on the market.

The Platinum Ice is to be used with the Flavour Concentrates, and diluted with the base of your choice - PG, VG or Peg 400 allowing you to create the strength, flavour and amount of vapour that suits you. This has proven to be a great hit with customers, with many make up their own recipes; some have gone as far as creating entire recipe books and posting them on forums for all to share. There are strict guidelines for mixing, and these can be found here.

With all these interesting and at times downright wacky flavours of e-liquid, Totally Wicked decided to go back to basics; to purity and form, and two new labels came into being: The Herculian Range and The Black Label.

The Herculian Range is there for simplicity and for bulk purchases, in only three flavours: Tobacco, Menthol and Flavourless, yet sold in a size to match the name 500mls (there are some 20ml bottles too, but we will say that quietly).

The Black Label concept was to bring out a classic range of 12 tobacco e-liquids for the connoisseur. The Black Label is the minimalist in the house no fuss, just pure, clean and smooth tobacco flavours.

The latest addition to the Totally Wicked family is the Titan Fluid, and was added this year - 2011. The inclusion of this range came about as the manufacturers of the Titan e-cig had pre-filled cartridges with their own e-liquid, and many customers enjoyed the taste. It has been described as slightly lighter than the Red Label, though this e-liquid has a thicker consistency than some of the other e-liquids, and many use it for their Titan or Tornado Tank e.cigs, where the fluid is drip-fed directly onto the atomiser.

Totally Wicked prides itself in being an innovator within the electronic cigarette and e-liquid world, so keep checking back here to see how the story unfolds.